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Global Crossing's Industry-Leading Blog Emerges as Influential Think-Tank
One of the first corporate telecom blogs examines important industry issues, such as VoIP peering, net neutrality and IP convergence.
Florham Park, NJ - October 16, 2006 -- Global Crossing's (NASDAQ: GLBC) blog site: blogs.globalcrossing.com is becoming a vital source of information and an influential resource for a wide range of industry opinion leaders and pundits interested in following next-generation communication trends, Internet policy and reform. Launched in March 2006, the site boasts readers from Fortune 1000 companies, agents/resellers, recognized telecom bloggers and industry trackers, venture capitalists, members of academia and staff from regulatory agencies.
In the short time since its debut, the site has impressed leading industry bloggers, such as Martin Geddes, chief analyst of STL and author of the blog "Telepocalypse," who characterizes Global Crossing as "a pioneer among telecommunications companies in corporate blogging."
"The public blog enables Global Crossing to float ideas and interact with customers and partners, helping to validate Global Crossing's market approach, while mitigating uncertainties and business risk," commented Mr. Geddes. "Customers can see the faces behind the corporation, making for a more open and accountable business culture. The general blogging community has also picked up on Global Crossing's efforts, which means that when the company has a big product or customer story to break, they are far more likely to get the message out. Blogging helps keep Global Crossing in the minds of the telecom buyer in a positive way."
Customers and others are now visiting Global Crossing's blog site at an average rate of more than 530 visitors per day, with a daily high of 778 following a series of recent VoIP announcements and the issuance of other company-related news. Month-to-month growth in the number of unique visitors currently is averaging 33 percent. The volumes are significant in the context of the converged IP telecommunications space in which the site focuses.
"Global Crossing's blog has emerged as an important and credible voice about advanced communications and the technology innovations, industry regulations and market trends that impact their evolution," said Anthony Christie, Global Crossing's chief marketing officer. "At a time when many CIOs and decision-makers face critical questions about which path to pursue to gain a communications-based advantage, our blog gives them access to a wealth of Internet knowledge offered by our brightest system architects, network engineers and regulatory minds."
Global Crossing recently augmented its blog, by adding "podcasts" - audio programs that can be downloaded and played back at a later time - to inform and educate prospects, customers and employees. Topics covered include product news, financial and business updates, customer satisfaction results and industry policy issues. The company's podcasts are available at http://blogs.globalcrossing.com/podcasts.
Each week, Global Crossing's five employee bloggers share their insights and perspectives, as well as stimulate further discussion on key technologies, such as VoIP peering, IP video, data and conferencing technologies, and broadband and Ethernet access. They also demystify complex topics, such as net neutrality, IP convergence and fixed/mobile convergence. Discussions already have explored developing and executing a successful IP convergence strategy, the implications of moving to the next-generation IPv6 platform, and the benefits of fixed/mobile convergence and IP Multimedia Subsystem (IMS).
One hot topic stimulating a lot of industry interest is VoIP peering. Blogger Adam Uzelac, Global Crossing's principal network architect for VoIP Design, just posted on this issue in his blog "To Peer or Not to Peer? That is the Question." Uzelac's position further articulates Global Crossing's commitment to VoIP peering, which is bolstered by the company's recent announcements such as VoIP Community Peering in this area.
In addition to Uzelac's commentary, Global Crossing's blog provides readers with direct access to subject-matter experts including Paul Kouroupas, Global Crossing's vice president of regulatory affairs; Gary Miller, VoIP network engineer; Onofrio "Norm" Schillaci, principle solutions architect, and Dave Siegel, director of data services for product development. To read their blogs go to blogs.globalcrossing.com/blog.
The opinions expressed by the company's bloggers do not necessarily reflect the views of Global Crossing, but instead give customers insight into the thinking of employees who are immersed in industry trends and drivers guiding service development.
ABOUT GLOBAL CROSSING
Global Crossing (NASDAQ: GLBC) provides telecommunications solutions over the world's first integrated global IP-based network. Its core network connects more than 300 cities in 28 countries worldwide, and delivers services to more than 600 cities in 60 countries and 6 continents around the globe. The company's global sales and support model matches the network footprint and, like the network, delivers a consistent customer experience worldwide.
Global Crossing IP services are global in scale, linking the world's enterprises, governments and carriers with customers, employees and partners worldwide in a secure environment that is ideally suited for IP-based business applications, allowing e-commerce to thrive. The company offers a full range of managed data and voice products including Global Crossing IP VPN Service, Global Crossing Managed Solutions and Global Crossing VoIP services, to 36 percent of the Fortune 500, as well as 700 carriers, mobile operators and ISPs.
Please visit www.globalcrossing.com for more information about Global Crossing.
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Statements in this press release about expected future events and financial results are forward-looking and subject to risks and uncertainties that could cause the actual results to differ materially, including risks referenced from time to time in the company's filings with the Securities and Exchange Commission. Global Crossing undertakes no duty to update information contained in this press release or in other public disclosures at any time.
CONTACT GLOBAL CROSSING:
Press Contacts
Scott Gardiner
+ 1 973 937 0430
PR@globalcrossing.com
Kendra Langlie
Latin America
+ 1 305 808 5912
LatAmPR@globalcrossing.com
Mish Desmidt
Europe
+ 44 (0) 1256 732 866
EuropePR@globalcrossing.com
Analysts/Investors Contact
Laurinda Pang
+ 1 800 836 0342
glbc@globalcrossing.com
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